Ads Arsenal

by BattleBridge

Ads Arsenal is an advertising management platform for agencies and advertisers. Connect your Meta, Google Ads and TikTok ad accounts and see performance, diagnostics and recommended changes for all of them in one place. Nothing changes in an ad account until a person on your team approves it.

What Ads Arsenal does

• Reporting. Dashboards and scheduled reports across campaigns, ad groups, ads, keywords and conversions, for every connected platform.
• Insights. Each day the platform reviews your accounts and explains what it found: wasted spend, fatigued ads, keywords worth adding or excluding, budgets that are pacing off target. Every insight shows the numbers behind it.
• Approved changes. When an insight comes with a recommended change, you review it and approve it in the app. Ads Arsenal then applies exactly that change in the ad platform, confirms it landed, and records it in an audit log.
• Alerts and digests. Optional email alerts for urgent findings and a weekly plain-language summary per business.

Why Ads Arsenal asks for access to your ad accounts

You connect an ad account by signing in with the ad platform itself and granting Ads Arsenal access. Ads Arsenal uses that access only to provide the features above, on your behalf.

Google. Ads Arsenal requests a single Google permission: access to your Google Ads accounts (the Google Ads API scope). It uses the Google Ads API to read campaign, ad group, ad, keyword, search term and conversion data for reporting and insights, and to apply the changes you approve in the app, for example adding a keyword or a negative keyword, pausing an ad, or adjusting a budget. It requests no other Google permission and reads no other Google data.

Meta and TikTok. The same applies: ad account performance and settings are read for reporting and insights, and changes are applied only after your approval.

Ads Arsenal does not sell your data, does not use it for advertising of its own, and does not use it to train general-purpose AI models. You can disconnect an account or ask for your data to be deleted at any time. The details are in the Privacy Policy, the Terms of Service and the Data Deletion page.

Contact

Ads Arsenal is operated by BattleBridge. Questions: bishop@battlebridge.com.