What is a Property?

A Property is one brand or client. Its ad accounts, targets and results live together in one place. If you run ads for one business, you need one Property. An agency usually makes one Property per client.

What a Property holds

• The Meta, Google and TikTok ad accounts that advertise this brand.
• What counts as a result (purchases, lead submissions or landing page views) and your target cost per result or ROAS. See Targets and "not judged".
• Your budget and the limits on changes, such as the largest daily budget change you allow.
• Its audit, its insights and its reports.

One account in two Properties

An ad account can belong to more than one Property, for example when one account runs ads for two brands. Link it from each Property's picker; the data is read once.

Who sees it

Everyone on your team sees every Property in your organization.

Archiving

Archiving hides a Property and stops new insights for it. Nothing is deleted. Ad accounts that belong to no other active Property are disconnected, with their history kept. You can restore an archived Property from the dashboard and connect its accounts again.

Still stuck?

Email bishop@battlebridge.com with the step you are on and the exact words of any error (a screenshot is perfect). A person reads it.